In an earlier blog, I reported that Clear Channel Outdoorwas missing an opportunity by not working with local small businesses so they could afford to advertise on Clear Channel’s new digital billboards.
The original advertising package I was given by a Clear Channel executive limited the advertising offer to running on four boards a month at a cost of $10,500, and $13,250 a month for five boards. I felt this charge put the billboards out of the reach of most small businesses.
However, I was recently contacted by a very sharp Clear Channel account executive, Amey Garrison, who informed me that the company did change their advertising offer that would accommodate various budgets and help address the marketing objectives of neighborhood businesses.
Since my first contact with Clear Channel, the company has erected 28 digital boards, strategically placed around Jacksonville, all featuring high traffic counts. While most are doubled sided, just a few only offer one showing at its location.
Ms. Garrison pointed out that the company doesn’t restrict advertisers to a specific budget or to specific boards. She said they are open to working with small business budgets to help them achieve their marketing goals at dollar levels that can work for the advertiser. Their policies will let a company advertise for short periods of time, as little as one day, and to run messages on one or multiple boards a month.
The digital boards allow for much more creativity than the traditional boards. And other than the creation of the artwork, there are no production charges like there are for vinyl or paper. Clear Channel has an in-house art department that can create board layouts for small businesses that don’t have that resource.
After talking to Ms. Garrison, I am convinced that Clear Channel is now the advertising source I was hoping it would be for area small businesses. I recommend contacting Ms. Garrison if you would like to take advantage of this impressive new medium. In addition, Ms. Garrison has a multi-media background and can help with targeting your audience and create messages that are as big as all outdoors. You can reach her at AmeyGarrison@ClearChannel.com.
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